The Rothen Group: A Website with Real Authority

The Challenge

To increase The Rothen Group’s organic search presence on Google by growing the website’s Domain Authority (DA), backlinks/referring domains, ranking keywords and organic search traffic from Google.

 

The Idea

Our plan was to perform a full SEO audit to identify crawl issues and errors, while also ensuring the site offered the best foundation for new content. We identified issues ranging from poor meta descriptions and title tags through to duplicate content and broken links.

We then researched keywords to develop an SEO content strategy based on optimised long-form content to drive traffic to key areas of the website.

These content pieces not only met Google’s criteria for ‘Good Content’, but also offered clear answers to key questions being posed by those searching for The Rothen Group’s services.

 

The Results

The campaign delivered:

  • A 66% improvement in website visibility in Google search results
  • Circa 4,500 extra users to the site per month
  • +359 place improvement across all keywords
  • Improved average position for all keywords from 75 to 60