To position Greene King pubs as the place to watch the 2019 Rugby World Cup and to dominate share of voice at the start of the tournament.
This fed into an overall business drive to better-associate Greene King with sports and to demonstrate its pubs as the ultimate matchday viewing destinations.
- Challenged to secure five pieces of national coverage with our ‘scrum-ber’ party, we exceeded even the wildest of expectations with 14, including The Metro, Daily Star, The Sun (twice), The Independent , Daily Express, Daily Mirror, Scotsman, Scottish Sun and Irish Sun
- Three of the national titles also shared the story on their social media feeds
- National coverage was supplemented by 182 regional hits, leading to nearly one million video views
- 88% of online coverage also included a backlink from websites with an average domain authority of 48