Electrolux Professional: Cooking up an SEO Storm

The Challenge

To significantly increase the volume of organic website traffic to Electrolux Professional’s range of food service and commercial laundry solutions.

 

The Idea

We devised an SEO strategy that would see us focus on increasing Electrolux Professional’s search ranking for a carefully-chosen list of 10 business critical keywords.

 

Our first priority was to identify the 10 keywords related to the most lucrative product categories offered by the brand’s food service and commercial laundry divisions. From there, we made a series of on-page enhancements, and added evergreen content designed to keep users coming back for helpful answers to some of their most common questions or queries.

 

Using media relations tactics helped us to achieve invaluable backlinks to this content from authoritative online media to further enhance its credibility in the eyes of Google.

 

The Results

  • We went from having no pages rank for their chosen keyword on the first page of Google to having four pages rank on page one.
  • We enabled Electrolux Professional to rank for four keywords that the brand didn’t rank for at all previously.
  • Organic search traffic increased by an average of 5% between quarters.
  • This ultimately increased year-on-year organic website traffic by 65% – a large increase on an already well-established website.