Our Work

50th Anniversary Art

West Midland Safari Park

8 national hits

16 regional hits

The Challenge

To drive positive awareness of West Midland Safari Park’s 50th anniversary.

In particular, we were challenged to find a way to link the event back to the Park’s key conservation messages.

The Idea

Knowing media interest in commercial anniversaries is limited, we wanted a hook that would allow us to talk about the milestone at the same time as communicating important messages about animal welfare and conservation.

To make the story as visual and impactful as possible, we partnered with renowned Welsh artist Nathan Wyburn to create a mural of a lion. To make it uniquely relevant to WMSP, the mural would feature hundreds of images of animals that had been in the Park’s care of the past 50 years.

Adding context to the story, we also commissioned research to discover how much – or how little – Brits know about the world’s most critically endangered species.

The Results

Within hours of releasing our story we had generated:

Nathan Wyburn also posted on his own channels and generated over 1.2million organic views and 65k engagements

11earned social shares