Really Wild Stays

To drive awareness and bookings for WMSP’s premium Safari Lodges, showcasing the experience of an overnight stay and increasing social engagement, traffic and subsequent bookings.

We needed to get the message out to a broad audience to drive reach with relevancy, so we launched a proactive creator marketing outreach campaign targeting higher profile macro influencers, celebrities and relevant family creators.

Using a robust vetting process, we established the best potential partners based on audience size and match, reach, views, engagements, content relevancy and geographic location.

We then carefully targeted gifted stays around key booking periods, using the best-selling lodges to generate visibility and demand while supporting categories that needed an additional booking boost.