Identifying the Plant Security Blind Spot
368,000 Video views
20 pieces of trade coverage
To highlight the developing plant security issues facing operational technology (OT) networks across industry and critical infrastructure.
These have become increasingly vulnerable to cyber-attacks as a result of ‘blind spots’ brought on by digital transformation and IIoT.
- Within weeks, we had delivered more than 368,000 animation views at an impressive cost-per-view of just £0.02
- We also secured 20 pieces of trade media coverage, complete with 16 backlinks, all from high domain authority websites
- The paid media activity delivered a strong cost-per-click of £1.70, leading to 1,588 visits to the report landing page
- All told, more than 100 plant security professionals across the UK and Europe went on to download the report, delivering strong sales leads for the client to pursue