Greene King Inns: Inn the Frame

The Challenge

To support Greene King Inns with its nationwide hotel refurbishment rollout, raising regional awareness of the new-look hotels as business and/or leisure destinations.

 

The Idea

Over the years, we have developed a tried-and-tested PR, social and paid media programme, proven to boost brand awareness and drive bookings.

Covering media relations, targeted Facebook ads, organic social content, thumbstoppable assets for owned media, a TripAdvisor refresh, a Google My Business update, press competitions, 360° photography, virtual tours, video creation and local business outreach, we are measured on how many people we reach per £1.

The Results

Across 19 new-look hotels, we:

  • Secured 39 pieces of regional coverage
  • Reached, on average, per launch, 130,000 people on Facebook alone
  • Drove a reach-per-£1 of 250