Olive Catering Services: Branching Out

The Challenge

To give the fledgling contract catering company, Olive, regular visibility in front of the industry’s key decision-makers, via its core trade press.

 

The Idea

In our view, not only did activity need to promote the benefits of having an on-site staff restaurant to employers, it also needed to celebrate innovative menu development and the organisation’s ability to bring high-street influences into its staff restaurants nationwide.

 

The Results

Within 12 months, the brand had:

• Been featured as the cover story in the sector’s lead publication, B&I Catering
• Seen its flagship Capital One staff restaurant showcased in The Caterer
• Welcomed revered food critic Charles Campion, who ladled praise on its Veolia eatery