The latest thinking and practical insight for marketers from WPR’s PR, social and paid media experts.
The new PM is all over social but is it indicative of lightweight distractions or a serious comms strategy?
Every so often, a chief executive reminds the rest of us why media training exists. If you want to avoid the pitfalls, read on…
Makerfield may be a local by-election, but the communications lessons playing out are anything but local.
Visibility matters but there’s more to brand growth than being seen. How do you make your brand the preferred choice?
If you’re expecting paid activity to do all the work in your marketing mix, you’re missing a trick.
AI is reshaping social media – not always for the better. In this blog we examine what’s happening and why integrity in brand marketing has never been more important.
I found an adventure, challenged myself, and experienced a true ‘paradise island’ thanks to the Live Free Fund.
Tapping into cultural conversations can create brand relevance and authentic customer connections – here are our tips for doing it well.
There’s a wealth of accessible inspiration and information for marketing pros in the form of podcasts – here’s a round up of some of our favourites.
We all know that people are using social platforms for search but how do you tap into the potential for this without compromising creativity and brand voice?
Just like the royal family, they use silence as a strategy, but now they have their own Prince Harry. How can the Beckhams can save their brand – and family?
Consistency is often misunderstood in communications. What can we learn from the government’s all too frequent changes in direction?
