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Digital PR: The Eight Questions We Are Always Asked
  • PR
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Digital PR: The Eight Questions We Are Always Asked

By Jane Ainsworth on 5th June 2019

A few years ago, no one was searching Google looking for information on digital PR. This year, thousands of people have typed that phrase into their search bar, with no sign that interest is set to dwindle any time soon. Certainly, from our perspective, we’ve had more digital PR enquiries during the last five months […]

Seven Tips for B2B Marketers Using Video
  • PR
  • Social

Seven Tips for B2B Marketers Using Video

By Andy Williams on 13th May 2019

1. Keep it Short With video, less is more. 15-60 seconds is ideal on the likes of Facebook, Instagram and Twitter. LinkedIn is different. Our contacts at LinkedIn tell us that users on their platform are willing to watch for longer, with drop-off rates occurring later in the video. With this in mind, videos on […]

Four Questions Every Marketer Should Ask Before a PR Pitch (But Very Few Do)
  • PR

Four Questions Every Marketer Should Ask Before a PR Pitch (But Very Few Do)

By Jane Ainsworth on 1st May 2019

I estimate that in the 27 years WPR has been in business, we have pitched well over 1,000 times, for business large and small. We’ve been asked hundreds of different questions by thousands of different people, and can largely predict what will come at both the ‘beauty parade’ stage, and in the final pitch process. […]

Five Reasons to Put Your Employees on LinkedIn
  • Social

Five Reasons to Put Your Employees on LinkedIn

By Alex Mansell on 18th March 2019

“A company’s LinkedIn real estate lies in its employees”. This is the message that LinkedIn keeps hammering home to us whenever we speak to them. Ramping up our clients’ employee presence is therefore something we’ve been encouraging, and the statistics speak for themselves. In fact, the figures suggest that employee pages can increase the reach […]

Four Considerations for B2C Campaigns on LinkedIn
  • Social

Four Considerations for B2C Campaigns on LinkedIn

By Alex Mansell on 11th December 2018

While very much seen as the go-to B2B channel, there is a place for a certain kind of B2C marketer on LinkedIn. But, before launching yourself in, a few things should be borne in mind.   1. Is the Audience There? Consider if your audience is likely to spend their time on the platform. As […]

Four Things to Consider Before Putting Your B2B Brand on Instagram
  • Social

Four Things to Consider Before Putting Your B2B Brand on Instagram

By Alex Mansell on 10th October 2018

Scroll to the bottom of many B2B company webpages and you will see a list of different social media channels, ranging from the obvious, LinkedIn and Twitter, through to choices which induce a fair amount of head-scratching, namely Pinterest, Instagram and WhatsApp. With social media we take a quality over quantity view – i.e. do […]

Top 16 Facebook Marketing Mistakes Brands Need to Avoid
  • Social

Top 16 Facebook Marketing Mistakes Brands Need to Avoid

By Jane Ainsworth on 5th October 2018

  With over 90% of brands now on social, and between them spending over $13billion per quarter with Facebook alone, the clamour for consumers’ attention on the platform has never been greater. It’s a pay-to-play platform and, if you are going to part with hard cash to get your messages heard, you’ve got to be […]

Five Reasons LinkedIn is no Longer Just an HR Hub
  • PR
  • Social

Five Reasons LinkedIn is no Longer Just an HR Hub

By Alex Mansell on 22nd August 2018

Five years ago, ask anyone what kind of person spends their time on LinkedIn, and they’ll say “recruiters”. Fast forward five years and this is far from the case, but old misconceptions have a habit of not dying off. I’ve sat in plenty of meetings where the very people who should be using it – sales reps, […]

13 Reasons Why Earned Social Coverage Should be Part of your PR Agency’s Strategy (and How to Land It)
  • PR
  • Social

13 Reasons Why Earned Social Coverage Should be Part of your PR Agency’s Strategy (and How to Land It)

By Jane Ainsworth on 10th August 2018

According to a late 2017 report by the Pew Research Center, 67% of adults now get their news from social media feeds, up from 62% at the beginning of 2017. The truth is evident. Your PR agency landing a piece of coverage online and hoping a consumer will stumble across it is no longer enough. […]

Three Reasons Marketers Need to Install a Tracking Pixel on Their Website
  • Social

Three Reasons Marketers Need to Install a Tracking Pixel on Their Website

By Alex Mansell on 16th July 2018

You may have heard about the enigmatic pixel, a piece of HTML code inserted into the back end of your website. You can use them on Facebook, Twitter and LinkedIn, and they offer brands a number of benefits – here they are in a nutshell:   1. Retargeting, Retargeting, Retargeting For any social ad we […]

Is Facebook a B2B Channel?
  • Social

Is Facebook a B2B Channel?

By Alex Mansell on 26th June 2018

It’s a question we are being asked more and more: ‘Is Facebook a B2B channel?’ Unfortunately, the answer isn’t a simple one, in fact the answer we are giving more often than not is ‘maybe’. Here are the pros and cons for B2B marketers considering Facebook as a key part of their marketing communication mix: […]

Five Ways to Maximise ROI from Your B2B Trade Show
  • Social

Five Ways to Maximise ROI from Your B2B Trade Show

By Tom Leatherbarrow on 23rd May 2018

Attending trade shows is expensive, with some B2B marketers having cut them entirely from their marketing plans. However, the recent MACH exhibition at the NEC was highly successful for a number of our clients, and the Machine Tool Association’s own visitor numbers claimed a five per cent increase in attendance. So, if trade shows remain […]

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