The latest thinking and practical insight for marketers from WPR’s PR, social and paid media experts.
We have officially entered a new year and with that comes an opportunity to refresh and rethink your social media marketing strategy.
What does 2026 have in store for marketers? As we head into the new year, here are seven marketing predictions.
Are B2B marketers missing out on valuable opportunities to capture attention in a unique sweet spot for paid activity during Q5?
Sit back with a glass of something and enjoy a trip down memory lane as Tom shares his heroes and villains of the year.
I am incredibly grateful to the Live Free Fund for such a life enriching experience and the chance to push myself outside my comfort zone, while also supporting a cause close to my heart.
In the critical early hours of a crisis, what you say, and how you say it, can make all the difference. Here are three principles to help you shape a robust crisis comms strategy.
![Three [Data-Backed] Marketing Tactics B2B Brands Need to Consider](https://www.wpragency.co.uk/wp-content/uploads/2025/09/Data-backed-B2B-Marketing-690x560.png)
We’ve been looking into what influences B2B decision makers when they’re researching products and services.
If the most valuable insights exist just outside our field of vision, are we – as marketers – being brave enough in how we approach testing?
![Instagram is Now on Google [Here’s What You Need to Know About It]](https://www.wpragency.co.uk/wp-content/uploads/2025/08/Insta-Search-690x560.png)
Make sure you’re maximising Instagram visibility with these essential steps.
We’re somehow already over halfway through 2025. So what we learnt on social so far this year, and how will it influence marketing strategies in the coming months?
School’s out and our favourite celebrities and politicians have fled to more exotic climes for sun, sea…and silly season!
Think that face-to-face journalist and PR relationships are a thing of the past? Think again.
