It’s a question we are being asked more and more: ‘Is Facebook a B2B channel?’ Unfortunately, the answer isn’t a simple one, in fact the answer we are giving more often than not is ‘maybe’. Here are the pros and cons for B2B marketers considering Facebook as a key part of their marketing communication mix: […]
Attending trade shows is expensive, with some B2B marketers having cut them entirely from their marketing plans. However, the recent MACH exhibition at the NEC was highly successful for a number of our clients, and the Machine Tool Association’s own visitor numbers claimed a five per cent increase in attendance. So, if trade shows remain […]
If Facebook Live isn’t part of your social strategy, it really should be. For starters, Facebook will prioritise Live in newsfeeds, with most of your followers receiving a notification when you go live. With around 1% of followers seeing other organic content, Facebook Live gives you unparalleled levels of ‘free’ reach. It also gives you […]
Unless you live on the moon, you’ve probably noticed that it’s been a difficult couple of weeks for Facebook. We’re not here to judge (we’ll leave that to the US Congress), but we can confirm that there are six changes that will affect how brands use Facebook – and they look something like this: […]
1. State Street Global Advisors: Fearless Girl The perfect melding of company mission, zeitgeist and imagery. Even if you didn’t know who was behind it, you surely saw the bronze image of the girl standing in front of Wall Street’s charging bull in New York’s financial district. The key lies in what the image […]
GDPR, like Brexit, is coming – like it, or not. With the countdown to 25 May well and truly on, here’s our pick of the brands that have already got GDPR covered
Our round-up of the most anticipated advertising campaigns during this year’s Super Bowl… 1. Amazon Amazon rarely do things by halves and this year’s Super Bowl ad is no exception. Featuring a wealth of celebrities from Gordon Ramsay to Rebel Wilson and Sir Anthony Hopkins, the ad showed Amazon’s back up plan if Alexa was […]
Last week, we caught up with Facebook to talk through their much-publicised algorithm change, and what it means for brands. As it stands, we believe there are 12 key things we all need to know, and they look like this 1. Everything is about meaningful interactions When Zuckerberg first hinted at major changes for […]
We delivered £3.60 in sales for every £1 spent on PR, through a search for the UK’s first Chief Adventure Officer
About this time last year, eMarketer reported that 84% of marketers were planning to run some sort of influencer campaign over the next twelve months. They weren’t far wrong…
They’re not just customers, they’re people with different personalities, needs and buying triggers, and the content you produce needs to reflect that. All-too-often we see very generic content being used that is failing to hit the ‘hot buttons’ that encourage potential customers to turn interest into an actual sale. Now, that doesn’t mean that you […]
WPR was briefed by our client, Spirax Sarco to launch its new heat pipe product, a revolutionary technology for users of industrial steam. The potential audience was highly niche and difficult to influence, not least because of the significant investment required to transfer to the new technology. The subsequent campaign not only delivered media coverage, […]
