The focus with content marketing is increasingly on the delivery channel, be it LinkedIn, YouTube or Facebook. Much time is spent developing customer personas and identifying where, online and offline, potential customers go for information. However, this focus on delivery often means that there is insufficient time spent on creating quality content that can engage […]

Last Christmas, WPR was briefed by Dunelm to deliver an engaging social media campaign that sat under the umbrella marketing theme of ‘Christmas Proof Your Home’ – the brand’s above-the-line (ATL) Christmas campaign. The subsequent campaign went on to deliver a £12:1 Return on Advertising spend (ROAS) and saw us shortlisted for two industry awards. […]

From perfect Pinterest boards to inspirational Instagram feeds, these brands couldn’t be doing social any better. From screwdrivers to sofas, they have one thing in common – generating a return on their social investment

If you’re an ecommerce retailer, measuring your social media on reach and engagement is no longer enough. Revenue should be the ultimate measure of success.