They’re not just customers, they’re people with different personalities, needs and buying triggers, and the content you produce needs to reflect that. All-too-often we see very generic content being used that is failing to hit the ‘hot buttons’ that encourage potential customers to turn interest into an actual sale. Now, that doesn’t mean that you […]
WPR was briefed by our client, Spirax Sarco to launch its new heat pipe product, a revolutionary technology for users of industrial steam. The potential audience was highly niche and difficult to influence, not least because of the significant investment required to transfer to the new technology. The subsequent campaign not only delivered media coverage, […]
After much debate (and the odd tantrum!) our WPR Journalist of the Year Awards for 2017 are here. Before we start it is important to note that the judges’ decision is final and no correspondence will be entered into (unless of course the winners want to give us a retweet!). Anyway, if you are all […]
The focus with content marketing is increasingly on the delivery channel, be it LinkedIn, YouTube or Facebook. Much time is spent developing customer personas and identifying where, online and offline, potential customers go for information. However, this focus on delivery often means that there is insufficient time spent on creating quality content that can engage […]
Last Christmas, WPR was briefed by Dunelm to deliver an engaging social media campaign that sat under the umbrella marketing theme of ‘Christmas Proof Your Home’ – the brand’s above-the-line (ATL) Christmas campaign. The subsequent campaign went on to deliver a £12:1 Return on Advertising spend (ROAS) and saw us shortlisted for two industry awards. […]
From perfect Pinterest boards to inspirational Instagram feeds, these brands couldn’t be doing social any better. From screwdrivers to sofas, they have one thing in common – generating a return on their social investment
If you’re an ecommerce retailer, measuring your social media on reach and engagement is no longer enough. Revenue should be the ultimate measure of success.
