Checkatrade tradesperson at work

Checkatrade Trusts WPR to Deliver Digital Creative

Following a three-way competitive pitch, Checkatrade, the UK’s number one website for finding a tradesperson, has appointed integrated agency WPR to deliver a brand-new social media and digital creative brief.

With over 44,000 recommended and vetted trade members and more than five million reviews published to date, the company has ambitious goals. It is seeking to grow membership and reinforce its renowned voice with both the traders joining Checkatrade and the consumers who rely on the brand’s trusted reviews.

As Checkatrade’s social media and digital creative partner, WPR will be supplying content across the brand’s social channels, developing hardworking, engaging concepts and assets for Facebook, Instagram, TikTok and other platforms.

B2B activity will tell a compelling brand story to tradespeople in the UK in order to drive high volumes of digital leads, while B2C content will bring Checkatrade’s ‘Recommendations You Can Rely On’ campaign to life across social channels.

WPR managing director Jane Ainsworth said: “For almost 30 years, WPR has been creating compelling campaigns that connect with people in the building supplies and construction industries for clients such as Baxi, Travis Perkins and Triton. This experience, combined with our originality, consumer insight and ability to amplify messages, makes us ideally placed to have real impact as Checkatrade’s creative digital partner.”

Alex Cubitt, chief growth officer at Checkatrade, said: “We have ambitious goals to accelerate our membership growth and to communicate Checkatrade’s personality across our social channels. WPR’s track record in generating exciting ideas that convert impressed us. We’re looking forward to building a productive working relationship with the team as an integral part of our wider digital marketing strategy.”