INSIGHT PROGRAMME
lOOKING TO GAIN INDUSTRY EXPERIENCE?

At WPR, we recognise that so often, experience is what you need to break into the industry – but finding those opportunities can be hardest of all.

Our Next Gen insight programme is designed to give aspiring comms professionals a better understanding of the industry and a taster of agency life. In addition to dedicated one-on-one time with our experienced team, you’ll leave with a WPR accreditation which can be used on your LinkedIn and CV!

Read on to find out how you can get involved – just don’t hang about, as places fill up quickly.

PLACES: 24 EACH YEAR

APPLICATION: ALLOCATED ON A FIRST-COME, FIRST-SERVED BASIS

Level one is an insight and learning experience offering up to five days with a range of industry professionals. You’ll be trained in everything from feature writing to drafting social media posts, and spend time with both our B2B and consumer teams, with the option to learn more about PPC, SEO, content and design if they pique your interest!

WHAT YOU’LL GET

  • Up to 30 hours with the WPR team across a range of disciplines
  • A learning programme designed to develop key skills needed for a career in communications
  • The opportunity to gain industry insight and guidance

SKILLS YOU’LL BEGIN TO DEVELOP

  • Press release writing
  • Social content writing
  • Feature writing
  • Ad writing
  • News monitoring
  • Reporting
  • Media relations
  • Influencer relations

WHAT YOU WON’T GET

You won’t be asked to do billable work for free. Every task will be theoretical, with ongoing one-on-one coaching and feedback from experienced PR practitioners.

Programmes will be carefully developed to help you better understand what a career in PR, social, paid media or search might look like, where your strengths might lie and how to start to develop your CV, even when still at college or university.

PLACES: sELECT NUMBER EACH YEAR

APPLICATION: INVITATION ONLY

Level two is a paid five- or ten-day insight and learning experience with a specialised team. If your heart is already set on a career in B2B social, or you know that consumer PR is your bag, our level two programme may be for you.

WHAT YOU’LL GET

  • 30-60 one-on-one hours with industry professionals within one discipline (choose from consumer PR, B2B PR, consumer social, B2B social, content, and design)
  • A paid learning programme designed to further refine and develop the key skills needed to kickstart your career
  • The opportunity to gain industry insight in your chosen specialism and tips to support career development

30-60 Hoursof one-on-one time with industry professionals in one discipline

PLACES: sELECT NUMBER EACH YEAR

APPLICATION: INTERVIEW PROCESS

Our four-week internships offer the chance to perfect your specialist skills and gain hands-on industry experience, while supporting the WPR team on live client briefs.

WHAT YOU’LL GET

  • A one-month, paid internship, where you will work within a dedicated team on live work
  • 120 one-on-one hours with industry professionals in your chosen discipline (choose from consumer PR, B2B PR, consumer social, B2B social, content, and design)
  • A chance to gain hands on experience and leave with a portfolio of work to take to future job interviews – hopefully with some tangible results to show off!

120 hoursof one-on-one time with industry professionals in your chosen discipline

Applications for our summer 2024 internship programme are now closed. Applications for next year will open in early 2025.

I gained so many insights into PR over the five days I was at WPR. Working with WPR gave me the opportunity to work on a variety of tasks in different departments. I had the chance to see how everything works in B2B, B2C, content writing, and social media. Everyone was extremely welcoming, patient, and helpful. The experience has definitely increased my interest in working towards a career in PR.

Joanna Next Gen Level One

I’ve had such a great time at WPR as an intern. I’m very thankful to all the numerous people that took me on and showed me the ropes. I loved that I was able to move around to the different teams each week to get a real understanding of PR and thoroughly enjoyed all the tasks I was set in the B2B, B2C and content teams. I’d also like to emphasise what an amazing environment and culture WPR has fostered. Every single person was kind, welcoming and supportive and it’s no wonder the agency has been voted as one of the best employers to work for – the free Kombucha helped too!

Ryan Next Gen Level three

It was one amazing week of knowledge, and I got to learn a lot under amazing managers. I am extremely impressed by the work culture and ethics of the company. 

Ankit Next Gen Level One

I had the best week and found it very helpful in confirming that PR is the career I want to pursue. It was very valuable to learn about all the sides of PR and the whole team were very welcoming. 

Emma Next Gen Level One

I have loved working with such a diverse range of clients, as it has given me an understanding of how client needs differ between industries and even between companies. Getting to work with different members of the team has also been a highlight; experiencing different work styles and doing different tasks, allowing me to build a wider picture of day-to-day life in a PR agency.

EllenNEXT GEN LEVEL THREE

READY TO TAKE your first step into a career in comms?

To apply for the Next Gen Insight Programme, simply send us your CV, along with an email telling us which level you’re applying for and why you’d like to be considered to joinus@wpragency.co.uk.

NO cv? no worry.

Want to apply for a vacancy at WPR, but don’t have a CV? No problem – just fill in the form below.

You’ll notice we don’t ask for personal details, education or dates of employment. This is because we operate a blind recruitment model to ensure all applicants are treated equally, as part of our commitment to ensuring our team is representative of the wider community by 2028. 

The form will be sent directly to our HR manager, Mel Palmer, who will acknowledge receipt. If you need to contact her directly, email joinus@wpragency.co.uk 

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