Construction and Building Products PR
Our building fabric and construction experts have been at the forefront of the industry for over ten years.
In that time, we’ve successfully worked with leading building fabric and construction brands such as Travis Perkins Group plc, Tarmac Building Products, SBS, OSB, BSS Industrial, Xylem and CCF, generating high-quality content and successfully managing fully integrated marketing campaigns that have raised awareness, changed perceptions, and driven sales.
We’ve promoted everything from internal drainage systems, through to oriented strand board, lime-based plaster, insulation, interior partitioning, and circulator pumps.
Our approach is to get under the skin of real issues, going beyond mere ‘product pushing’ to offer genuine help and guidance, troubleshooting for the construction industry and positioning clients as experts and thought leaders.
We’ve led the debate on topics as wide-ranging as acoustic drainage, the failures of gypsum plaster in older properties, thermal bridging, and the lack of industry awareness surrounding Y-values in SAP assessments.
Crucially, we go beyond media relations, engaging the construction industry with interactive events at a merchant or an exhibition stand, and via online channels, from LinkedIn, through to Twitter, and Facebook.
The end-result is not only a full cuttings book, but an audience that has been engaged across multiple platforms and, perhaps most importantly, resulted in a sales boost to the bottom-line and clear return on investment.