Building Supplies and Construction PR
Our award-winning building supplies and construction experts have been at the forefront of developments in the built environment for over ten years. In that time, we’ve run campaigns aimed at architects, specifiers, builders merchants, M&E contractors, and many more besides.
We strongly believe that there is much more to PR for building supplies than basic bricks and mortar. A successful PR campaign in the construction industry should really address the challenges and opportunities that the industry’s professionals are faced with on a daily basis.
Working with the construction sector’s major players
Thanks to our experience across the length and breadth of the supply chain, we’ve been able to get to grips with building materials such as insulation, channel drainage, and cable management systems. As a result, we’ve been lucky enough to work with some of the best product manufacturers in the business at the same time.
Over the last decade, we’ve successfully worked with leading brands such as Travis Perkins Group plc, Tarmac Building Products, REHAU, CCF, and Xylem. We’ve produced high-quality content and managed successful construction marketing campaigns that have raised awareness, changed perceptions, and driven sales.
An issues-based approach
The approach we take to PR and marketing in construction is to go beyond mere product pushing and really get under the skin of the issues affecting the sector. Our ultimate goal is to and position our clients as the bona-fide experts of their trade. We do that by offering genuine help, guidance, and troubleshooting for the construction industry via a plethora of different content types.
We’ve led the debate on the benefits of acoustic drainage. We’ve guided the industry on its choice of sustainable building products. We’ve created a resource hub for users of artificial grass. We’ve even driven insulation sales among news customers.
Along the way, we’ve risen the profile of construction products and services ranging from internal drainage systems, through to artificial grass, insulation, and circulator pumps.
Content marketing for the construction industry
Crucially, we go beyond media relations by engaging the construction industry with sector reports and white papers, downloadable guides, video case studies, and even interactive events.
Our experience in construction and our multi-channel approach to content marketing ensures we reach the right audiences on the channels they engage with the most – from the brands’ own websites to the trade press and social media. Our blend of best-in-class PR with social media helps to ensure we can not only extend the reach of our content, but measure the action taken as a result.
The end-result is a fully-engaged target audience, a healthy pipeline of sales leads, and clear return on investment.