GoodWe Appoints WPR to Manage UK PR Strategy

World-leading photovoltaics (PV) inverter and energy storage solutions manufacturer GoodWe has appointed Midlands-based PR agency WPR to manage its PR activity in the UK.

Established in China in 2010, GoodWe is an internationally recognised brand in the solar PV market, with 27 locations worldwide and a global turnover of $150 million annually.

One of the leading manufacturers of solar inverter and battery technology, the company provides energy storage solutions for residential, commercial and industrial installations, and invests significantly in research and development to continually advance energy storage technology.

GoodWe is ramping up its activity in the UK in 2022, introducing innovative new products to the market and establishing an EMEA marketing team based in the UK to support this growth strategy.

WPR’s B2B PR division will be providing media relations, thought leadership and trade show support to the GoodWe team in the UK.

WPR director Tom Leatherbarrow, who leads the agency’s B2B team, said: “The UK’s energy strategy and the need for viable alternative and renewable energy sources has been brought into sharp focus in recent months. Our significant experience working with organisations operating in this field makes us well placed to put GoodWe’s expertise and innovative solutions at the centre of conversations around how the UK builds a greener, more sustainable future.”

Eugene Lucarelli, marketing manager UK, Ireland and the Nordics at GoodWe, said: “We are operating in a rapidly evolving environment and believe the UK market for solar inverters and battery technology will grow significantly in the coming years. It was important for us to partner with a communications agency that understands the dynamics of the energy sector, the role that solar PV can play and has the creativity and media contacts required to help us deliver our objectives. WPR’s team displayed real industry insight, alongside the ability to make technical information digestible and relevant to all our key audiences.”

Listed on the Shanghai Stock Exchange, GoodWe has over 2,000 employees across 15 countries, with more than 400 engineers working at its R&D centres to advance energy storage technology.