WPR Appoints New Consumer PR Director

WPR has appointed a new PR director, Kate Pollard-Wagstaff, to further strengthen its consumer PR team.

Kate brings over a decade of experience in consumer PR, spanning retail, fashion, lifestyle, hospitality and luxury travel sectors, gained through both agency and in-house roles.

Formerly UK PR and events manager for Superdry, Kate has worked across large-scale consumer events and campaigns, from London Fashion Week shows to flagship store openings and international sporting events.

Jane Ainsworth, managing director of WPR, said: “One thing that was immediately apparent when we met Kate was her ability to combine strategic insight with creative flair and a genuine love for telling brands’ stories. Her knowledge of retail, hospitality and travel also aligns really well with our consumer client portfolio, and we’re delighted to have her on the team.”

Kate said: “I am very excited to be joining the WPR team and contributing to their continued success in the consumer PR space. I’m looking forward to diving in and working alongside a vibrant, talented team whose skillset spans multiple disciplines, as well as supporting some of the UK’s leading consumer brands”.

At WPR, Kate will be working with brands including Beaverbrooks, Triton and Circular&Co.

Named PR Week’s best agency outside London in 2024, WPR is one of the UK’s most award-winning PR agencies, regularly featuring on PRWeek’s awards league table and list of Top 150 PR agencies in the UK.