WPR Finds the Perfect Place to Unwind at Warner Leisure Hotels

Specialists in UK breaks designed exclusively for adults, Warner Leisure Hotels has appointed integrated agency WPR to lead its PR strategy.

Operating 14 hotels and resorts, Warner Leisure Hotels is known for its elegant buildings, gourmet restaurants and an offering that ranges from activity and entertainment holidays to cultural experiences and spa breaks.

With significant pent-up demand from both existing and new guests post-lockdown, the company needed an agency that would help it seize the opportunity to position its hotels as the perfect places to unwind, step away from everyday life and reconnect with loved ones.

WPR’s proactive PR strategy will deliver product-led, social-first content that is playful and engaging but also has real commerciality at its core. Creative storytelling that taps into the target audience’s desire for luxury and memorable experiences will be underpinned with activity to keep the brand front of mind as the hospitality industry responds to increasing demand for UK-based breaks.

Jane Ainsworth, managing director of WPR, said: “Warner Leisure Hotels is a fantastic brand with a distinctive position in the UK leisure market and scope to reach a wider audience. Our work with clients including Drayton Manor, National Trust and Camping in the Forest has seen us create impactful campaigns in this space, and we are thrilled to welcome Warner Leisure Hotels as a client.”

Mat Finch, commercial and marketing director at Warner Leisure Hotels, said: “Our hotels saw high demand last summer, when they were able to open, and the high rebooking rates demonstrated how much our guests loved their experience. Having been named as the UK’s number one small and medium hotel chain by Which?, we see significant potential to share our brand proposition with a wider audience and, to help us achieve that, we needed an agency with significant relevant experience across traditional and digital consumer PR channels. The WPR team brings the commercial insight, creative flair and collaborative style of working that we were seeking.”