WPR Grows Successful B2B PR Portfolio

By wpragency on 13th December 2021

WPR has added four new B2B clients to its already successful B2B client roster in recent weeks.

The agency has been appointed by WJ Group, the UK’s leading road marking business.  Providing PR and content, WPR will focus on promoting the business’s abilities as a major implementer of Active Travel Schemes for local authorities.

For CIM.io, specialists in building analytics and sustainable building performance, WPR will help the brand drive sales in the UK for their PEAK platform, which uses building intelligence, machine learning and technical engineering support to identify energy saving solutions.

Working with Redware, the provider of bespoke, intelligent learning management systems for corporates, WPR’s team will be delivering compelling content with a specific focus on Gen Z.

Rounding up the recent wins, Element Materials has appointed WPR to deliver global campaigns for their Warrington Fire and BMI Trada brands. The company provides testing inspection and certification services to the construction and building industry and the work will span WPR’s B2B PR, content and SEO teams.

Tom Leatherbarrow, WPR’s B2B director, said: “Our expertise in technical industries means our clients know we understand the markets they operate in and the decision-makers they need to reach.

“From engineering and manufacturing to HVAC, we help organisations identify the real drivers within a sector, finding the opportunities that can be exploited, and developing PR and social media strategies which reach the audiences that matter to deliver tangible ROI. We’re really looking forward to working with these new clients, who all have distinctive products and services within their industries.”

The Birmingham-based PR agency’s B2B clients include a host of blue-chip international names including Baxi, Mazak, Legrand, FANUC, Electrolux and Aggreko.