WPR Launches Pandemic Pathfinder Series
By wpragency on 28th April 2020
Coronavirus front of mind, and on the back of several conversations with clients, this week sees us launch our Pandemic Pathfinder Series – a number of free webinars designed for marketing, PR, comms and sales teams.
Feel free to share with your network of contacts – colleagues, friends, family and associates, the more the merrier. Training is still allowed during furlough periods so do pass the message on far and wide.
The WPR Pandemic Pathfinder Series:
The Lure of LinkedIn: The Power of LinkedIn During the Pandemic
Friday 1 May, 11am-12noon
LinkedIn has evolved to become a key route to market for many brands, an alternative to purchasing databases, ringing reception desks and knocking on doors – and a vital alternative since social distancing became the norm.
Join us to delve into the power of LinkedIn personal profiles, and discover how they can help your teams reach new customers, nurture leads, and create a new tool in your sales and marketing armoury during the pandemic, and beyond.
The Media Landscape: Creating Cut Through During Covid-19
Tuesday 5 May, 11am-12noon
Yes, Coronavirus is dominating the news agenda, but there are still opportunities for brands – either to add commentary to the daily issues, or provide light relief to readers. In fact, with the national media running rolling news programmes, there has never been a greater need for quality content, if it’s relevant.
In this webinar, we will share the results of our vast, all-encompassing media audit, outlining how and where the landscape has changed, the types of stories journalists are crying out for, how and when to pitch to press and broadcast teams and where brands have seen successes (and failures).
The Secrets to Social Media Success: Building Brand Equity Post Lockdown
Thursday 7 May, 11am-12noon
Should businesses still be putting messages out on social media at the moment? The answer is absolutely yes. This is not the time to push sales messages and drive revenues, but to connect with your audience and provide meaningful content – adding value in the short-term and building brand equity in the long-term.
During this session, we will cover how to talk to audiences on social, and highlight the brands who have nailed their coronavirus content, giving you ample inspiration to take back to your business.
Please note after registering, you will receive a confirmation email containing information about joining the webinar.
We hope to see you then!