To raise awareness of Drayton Manor Park’s family-friendly rides and attractions.
As part of this, the client asked us to devise a consumer campaign that would promote the park’s ‘Adult and Toddler’ ticket, which allows an adult and child aged four and under to visit on a weekday for just £24.
- The stunt quickly generated eight national articles including the Daily Mirror, The Independent, The Sun, Daily Express, MSN and Smooth Radio
- Within hours, the “Royal-er Coaster” had ‘gone global’, with six international news articles from titles including the NY Post and MSN Thailand
- Crucially, 58% of articles included the ‘adult and toddler’ messaging