SkyLine – Extending the Horizon
To shift focus from awareness building to meaningful lead generation, a year after SkyLine’s successful launch.
Conscious of the impact that lockdown and furlough was having on the foodservice industry and Electrolux Professional’s core audiences, we needed an intelligently structured campaign to reach the right people with a message that captured their interest.
- An impressive 116 enquiries were received, at a cost of £12.93 per enquiry (against a starting list price of £3-10k depending on size)
- 10,517 video views were generated
- £90,000 worth of quoted business was directly attributable to the campaign