Spirax Sarco: Corrosion, Cracking and Downtime

The Challenge

To help Spirax Sarco bring an entirely new concept to a market reliant on traditional boiler economisers, which are habitually difficult to maintain and prone to failure.

 

The Idea

Our plan was to harness the frustrations industrial steam users have with their unreliable economisers and to encourage them to consider heat pipes as their only cost-effective solution. A white paper sat at the heart of the content marketing campaign, with social media used to target relevant stakeholders.

 

The Results

  • We delivered 865 LinkedIn clicks, against a target of 500
  • This secured 72 qualified sales leads
  • 85% of all sales leads were identified as being of a senior level (manager or director) in an engineering role
  • Within three months, final negotiations were taking place, with 10 potential customers identified by the campaign

 

The Awards

  • CIPR PRIDE Awards
    • STEM Campaign (silver)