The latest thinking and practical insight for marketers from WPR’s PR, social and paid media experts.
Customer journeys are fragmenting. How can marketers respond to tell one cohesive brand story?
The autumn TV schedule is undoubtedly the season for all things reactive. So here are four golden rules for working small screen moments into your socials.
The controversies just keep coming this month…Sweeny, Spencer and Sheeran are under the spotlight.
With silly season officially over, it has been a busy week for current affairs.
The new term feeling doesn’t just apply to those heading back to school. In the spirit of starting afresh, here’s a new regular feature for you to enjoy.
The new PM is all over social but is it indicative of lightweight distractions or a serious comms strategy?
Every so often, a chief executive reminds the rest of us why media training exists. If you want to avoid the pitfalls, read on…
Makerfield may be a local by-election, but the communications lessons playing out are anything but local.
Visibility matters but there’s more to brand growth than being seen. How do you make your brand the preferred choice?
If you’re expecting paid activity to do all the work in your marketing mix, you’re missing a trick.
AI is reshaping social media – not always for the better. In this blog we examine what’s happening and why integrity in brand marketing has never been more important.
I found an adventure, challenged myself, and experienced a true ‘paradise island’ thanks to the Live Free Fund.
