Platform

Loose Women, ITV

Campaign

Reactive PR

Date

2 March 2021

Drayton Manor Park

Following the news that Chester Zoo had named a naked mole rat after Janet Street Porter, the Loose Women panellist announced on air she would much rather have a meerkat with her namesake. We reacted promptly to the comment, naming one of Drayton Manor Park zoo’s resident meerkats after the famous TV presenter and securing a five minute slot on Loose Women, complete with two brand mentions and posts from the show’s official Twitter account.

Platform

Loose Women, ITV

Campaign

Reactive PR

Date

2 March 2021

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Drayton Manor Park