Rows of bowling alleys at Hollywood Bowl Liverpool

Hollywood Here We Come

Hollywood Bowl Group (HBG) has appointed WPR to deliver an organic social media brief across its Hollywood Bowl and Puttstars mini golf brands.

A sector-leading leisure business, with 69 centres in the UK and seven in Canada, HBG has modernised the bowling experience for the 21st century, offering premium American bar and diners, Costa Coffee outlets, state-of-the-art booking systems and exclusive pre-bookable VIP lanes.

Capturing a unique ‘Hollywood’ energy to offer the best all-round experience in a warm, welcoming space, HBG’s continued success is seeing the business invest in both its existing estate and in opening new centres.

Jane Ainsworth, managing director of WPR, said: “Hollywood Bowl Group’s target audiences – families, young adults and Gen Z – have an appetite for entertaining, creative content that connects them to the brands they love. So, we could immediately see enormous potential for the brand to really own the space.

“We’ll be delivering an organic social-first strategy that captures and communicates the fun, fast, friendly atmosphere of the Hollywood Bowl and Puttstars mini golf experience.”

Liz Penney, Head of Marketing at Hollywood Bowl Group, said: “We were looking for a social media agency that could blend creativity with audience insight and leisure industry experience. WPR impressed us by combining clear strategic thinking with a wealth of engaging ideas we knew would resonate with our customers.”

WPR’s social media activity is focused on channel discovery, growth, community building and engagement across HBG’s core platforms of Facebook, Instagram and TikTok.  

Hollywood Bowl is the latest addition to WPR’s strong portfolio of leisure industry brands including Alton Towers Resort, Drayton Manor, West Midland Safari Park, The Camping and Caravanning Club, and Warner Leisure Hotels.