Apex: Moving Beyond Product Pushing PR

The Challenge

To rapidly build Apex’s profile as providers of intelligent locker systems with cloud-based data tracking and reporting, and (crucially) to generate sales leads from decision-makers and specifiers.

 

The Idea

To resonate with key decision-makers, we moved away from product pushing PR to issues-based content marketing instead – highlighting the key challenges faced by warehouse managers, manufacturing managers and ‘click and collect’ retail specialists. Apex’s unique combination of intelligent hardware and software was then introduced as a complete and cost-effective solution.

 

The Results

  • The first LinkedIn Sales Navigator campaign, targeting contacts in the warehousing and logistics sectors, saw connections made with more than 150 key decision-makers
  • The second campaign, aimed at the ‘click and collect’ retail sector, saw warm leads created with major names such as John Lewis, Collect+, Hermes, Argos, Nisa, Mango and Trago Mills – all followed up by Apex