SBS: Voicing Support for Sustainability

The Challenge

To build awareness of the technical capabilities of SBS (Sustainable Building Solutions) – a Travis Perkins Group brand which supports customers on sustainability issues. Prior to beginning work, we conducted research which demonstrated that less than 10% of senior managers had any awareness of the division or its capabilities.

 

The Idea

SBS’s technical competencies made it ideal for an issues-based content marketing campaign, focusing on advice and guidance for the construction industry in relation to the choice and use of different building products.

 

The Results

  • Six months into the campaign we contacted the senior construction industry managers again – 64% of senior managers had now heard of SBS and its technical capabilities.

 

The Awards

  • CIPR PRIDE Awards
    • Best Corporate and Communications Campaign (gold)
  • Fresh Awards
    • Best B2B or Trade campaign (gold)