Worcester, Bosch Group: The Installer’s Choice

The Challenge

To demonstrate the positive impact of ‘The Installer’s Choice’ – Worcester, Bosch Group’s 28-page, A5 magazine – on the behaviour of installers. The magazine was drafted and designed by WPR, published six times a year and distributed to more than 40,000 heating engineers across the UK.

 

The Idea

Rather than run with content heavily dominated by product features, we created editorial which educated, informed and empowered readers, reasserting Worcester’s position as the most knowledgeable company in the domestic heating sector.

 

The Results

  • 12 months on, when a sample of just over 650 readers were asked what they had done after reading an issue of The Installer’s Choice:
    o 44% had purchased a product featured in the magazine
    o 68% had visited the Worcester website
    o 54% had recommended Worcester to someone else
    o 61% had used tips or advice given in the magazine at work
    o 44% had attended a Worcester training course

 

The Awards

  • CIPR PRIDE Awards
    • Best Publication (gold)