The Installer’s Choice
Worcester, Bosch Group
To demonstrate the positive impact of ‘The Installer’s Choice’ – Worcester, Bosch Group’s 28-page, A5 magazine – on the behaviour of installers. The magazine was drafted and designed by WPR, published six times a year and distributed to more than 40,000 heating engineers across the UK.
Rather than run with content heavily dominated by product features, we created editorial which educated, informed and empowered readers, reasserting Worcester’s position as the most knowledgeable company in the domestic heating sector.
- 12 months on, when a sample of just over 650 readers were asked what they had done after reading an issue of The Installer’s Choice:
o 44% had purchased a product featured in the magazine
o 68% had visited the Worcester website
o 54% had recommended Worcester to someone else
o 61% had used tips or advice given in the magazine at work
o 44% had attended a Worcester training course
CIPR PRIDE Best Publication (gold)