With LBC

October 2021

We chat to Ollie McGrath, senior social media editor at national radio station LBC. With thousands of engagements per week across Facebook, Instagram and Twitter, LBC lead the way when it comes to reflecting the news agenda on social.

This interesting conversation covers how the LBC team repurpose their radio output online, how to identify that ‘killer’ content and what the future of social media will look like for radio brands.