WPR Proud to Be Shortlisted for Eight PRide Awards
Midlands PR agency WPR is delighted to have eight campaigns shortlisted in the CIPR PRide Awards 2021. The highly decorated agency has campaigns featured across seven categories including consumer, corporate and B2B, integrated, low budget, STEM, best use of media relations and best use of content.
Making it onto the shortlists for the consumer, low-budget and media relations awards, a sparklingly brilliant campaign with jewellery retailer Beaverbrooks – ‘Diamond-a-Day’ – saw WPR launch the world’s most luxurious Advent calendar.
In the corporate and B2B category, the research-led B2B campaign ‘Mission Critical’ was truly innovative in its sector, repositioning the client Aggreko in the minds of the target audience and paying for itself a hundred times over.
Making a little go a long way in the low-budget section, ‘Skyline – Extending the Horizon’ used advocacy videos, social and paid media to drive meaningful lead generation for Electrolux in the foodservice industry. Our ‘Plant Security’ campaign made waves in the STEM category as it raised awareness of issues facing operational technology networks and highlighted Yokogawa’s holistic solutions.
Selected for the integrated award, ‘Spoil Yourself With Plants’ was an impressive, multi-channel campaign, incorporating PR and influencer tactics that took Fry’s messages about plant-based food to flexitarian, meat-reducing families. Finally, WPR’s ability to craft attention-grabbing content was demonstrated by the unveiling of the world’s first ‘Hand Catwalk’ for Sekonda, shortlisted for the ‘Best Use of Content’ award.
WPR managing director Jane Ainsworth said: “We are justifiably proud of the work we deliver for clients, and being shortlisted for such respected awards is the icing on the cake. The fact we consistently develop campaigns that achieve tangible results is a testament to the strategic understanding, creativity and dedication of our team.
“After the challenging times many industries have faced, I am excited about the sense of optimism and positivity in how brands are now wanting to position themselves and communicate with audiences. Change can be unsettling but it can also open up opportunities for the companies ready to seize them. The insight and ideas that WPR brings into play can identify those opportunities and amplify a brand’s messages, as these shortlisted campaigns demonstrate.”
WPR is shortlisted in the following categories:
- Consumer Relations Campaign – Beaverbrooks Diamond-a-Day
- Corporate & Business Communications Campaign – Mission Critical
- Integrated Campaign – Spoil Yourself With Plants
- Low-Budget Campaign – Beaverbrooks Diamond-a-Day
- Low-Budget Campaign – Skyline: Extending the Horizon
- STEM Campaign – Plant Security
- Best Use of Media Relations – Beaverbrooks Diamond-a-Day
- Best Use of Content – Hand Catwalk