WPR Scoops Four Dare Awards

Birmingham PR agency WPR is celebrating four wins at the PRCA Dare Awards 2021, earning accolades for B2B, digital and social media, and integrated campaigns, as well as seeing one of the team recognised for their outstanding contribution during Covid-19.

In the B2B category, WPR’s Mission Critical campaign with Aggreko saw a multi-channel, research-led PR and social approach position the temporary power generation firm as a thought leader and generate high-quality sales leads.

Scooping the Digital and Social Media Award, the fantastic If Pub Walls Could Talk campaign for Greene King tapped into what pubs mean to the British public and shared a sense of hope and celebration as they reopened post-lockdown.

Making it a hat-trick of campaign success, WPR won the Integrated category for its multi-channel campaign that blended PR, influencer tactics and paid media to show the nation how to Spoil Yourself With Plants on behalf of The Fry Family Food Co.

Rounding off the achievements, WPR director Rebecca Williams deservedly collected the award for Outstanding Contribution During Covid-19. Bex has responsibility for all things ‘people’ at WPR and her unfailingly positive and practical approach has been invaluable during the pandemic.

Jane Ainsworth, managing director, said: “We work with brilliant brands and love developing campaigns that deliver meaningful results for our clients. It has been an unusual year for many of the businesses we work with, but the challenge of surviving and thriving through the pandemic has also created opportunities to respond creatively and confidently.

“These awards are a testament to the ingenuity, intelligence and insight of our wonderful WPR team. They work incredibly hard to really understand what our clients need and to exceed their expectations. I am very proud of what they’ve achieved and, of course, of Bex who contributes so much to WPR.”