Spoil Yourself With Plants
The Fry Family Food Co
11 national articles
10m reach from Influencer activity
To increase awareness of Fry’s among flexitarian meat-reducing families.
Having already demonstrated how easy it is to swap to plant-based food, we used Veganuary – when people would be receptive to a new way of eating – to demonstrate how enjoyable meat-free options can be.
PRCA DARE: Integrated Campaign of the Year
CIPR Midlands PRide: Silver Integrated Campaign