WPR Shortlisted for Construction Industry Marketing Award
An impactful integrated campaign WPR delivered for REHAU, a leading worldwide supplier of polymer-based solutions, is in the running for best mid-range budget campaign at the Construction Marketing Awards 2023.
In The Frame explored issues facing commercial windows specifiers and distilled the results into a compelling strategic piece of work. Addressing genuine pain points for the industry, it conveyed valuable technical expertise to the brand’s potential customers.
Combining an effective media relations campaign with targeted social media marketing, In the Frame improved REHAU’s visibility and, crucially, drove high-quality leads.
Natalie Hunt, senior client services director, said: “We worked closely with REHAU’s commercial sales team to identify a focus for the campaign, exploring sector hot spots and the external factors impacting potential customers.
“By timing our activity to coincide with key legislative changes, we were able to position REHAU as the expert technical partner as interest in specific issues was naturally spiking. It was a campaign that delivered at all levels, and we’re thrilled its success has been recognised by the CMAs.”
The CMAs – which received a record number of entries this year – showcase the construction industry’s creativity, innovation, and effectiveness in marketing and are recognised as the most prestigious awards in built environment marketing.