Canine Campsite
Camping in the Forest
23 PIECES OF COVERAGE
100% KEY MESSAGE INCLUSION
THE CHALLENGE
To increase awareness of Camping in the Forest ahead of the summer season.
In particular, we were asked to position Camping in the Forest as the perfect destination for a camping holiday with your canine companion, highlighting dog-friendly campsites and facilities across the UK.
THE IDEA
We launched the UK’s first ever Canine Campsite, complete with mini tents, doggy camping chairs and tiny sleeping bags for four-legged friends.
Bringing the idea to life, we created shareable video and photography to support national and regional media relations activity.
To encourage backlinks, drive website traffic and increase engagement with the brand, we incorporated a competition – entered via a dedicated landing page – for people to win a mini tent for their pup.
THE RESULTS
The creative concept quickly secured:
- 23 pieces of coverage
- 10 national hits including The Mirror, The Sun, The Express, The Daily Star and MSN
- 10 regional hits
- 100% key message inclusion
- 88% backlink rate
- 33% publisher social shares
- 134 competition entries
88%BACKLINK RATE