Ronnie Wood - Raw Instinct
Castle Fine Art
To launch Ronnie Wood’s new art exhibition, Raw Instinct – with just one week’s notice, only 35 minutes of his time on the night and no images of the collection in advance of the event.
The plan was simple: to use our precious time with the Rolling Stone wisely, prioritising the media and syndicating content as quickly as possible after the event.
- We secured a five-minute piece on that night’s ITV News at 10
- This was quickly followed by 50 other pieces of coverage including MailOnline (three times), a double-page spread in the Sunday Express, BBC Online, the Daily Mail, the Mirror, The Sun, The Huffington Post, NME, Tatler, Marie Claire, Hello and the Express
- Every article mentioned Castle Fine Art and gave details of the collection
- The collection itself was a sell-out success, beating all sales targets almost overnight
50pieces of coverage