Our Work

International Activation


The Challenge

To launch DataProphet’s portfolio in the Americas, US and EMEA.

Specifically, we were asked to raise awareness of the brand, and AI-as-a-Service, to manufacturing sites and foundries in the target geographies.

The Idea

We devised a comprehensive media strategy that would put the brand’s core messages in front of key audiences across the relevant countries.

Using our knowledge of the manufacturing industry and media outlets, we created a campaign incorporating proactive and reactive media relations, along with technical commentary.

We co-ordinated and attended on-stand press briefings at Hannover Messe, and remotely managed a programme of media briefings in the US. Our activity included managing translations and non-English language distributions.

Over the course of 18 months, we delivered an international media campaign that focused on the tangible implementation and measurement of AI solutions for manufacturing sites and foundries.

The Results

In 18 months, our media campaign delivered:

  • 11 articles drafted
  • Coverage in six countries
  • 115 media placements
  • 54 feature hits

115media placements