Flaming Grill: Fantasy Football

The Challenge

To reinforce Flaming Grill’s association with sport through an integrated campaign, running across national, regional and social media channels.

 

The Idea

With Flaming Grill not an official sponsor of an English football league, we knew that if we wanted to use the brand name in association with a league, we would have to create one – which is exactly what we did with Not So Fantasy Football League, the only league to give points for red cards, yellow cards, own goals and worst man of the match.

 

The Results

  • Earned coverage for Not So Fantasy Football League included all three of our main targets – Vice, SportsBible and LADBible
  • Our branded SportsBible Facebook Live video was watched more than 500,000 times, and our LADBible Snapchat videos over 800,000 times
  • Exposure on viral content curation sites was supported by coverage in more than 30 regional titles around key Flaming Grill pubs
  • On social, we reached over 260,000, with more than 5,300 people signing up to the league and 1,600 redeeming vouchers – generating a spend of nearly £50,000