Chef & Brewer: Gin-ius Results

The Challenge

To give consumers new reasons to visit their local Chef & Brewer through a targeted consumer campaign.


The Idea

Recent years had seen a huge increase in the popularity of gin among British pub-goers, but Chef & Brewer was simply not known for its gin offering. To change all that, we announced a search for the Chef & Brewer ‘gin-ius’ and ran an interactive quiz on Facebook which revealed whether the player was gin-spirational, needed to improve their gin-eral knowledge or go back to the classroom for a gin-ternship.


The Results

  • The campaign resulted in:
    • 103 pieces of earned coverage (312% above target)
    • 713 competition entries
    • 13,335 plays of the gin app
  • This led to 15,707 unique visits to the Chef & Brewer website
  • Crucially, throughout the campaign period and in the following weeks, Chef & Brewer saw a 59% increase in sales of gin


The Awards

  • PRCA Dare Awards
    • Consumer Relations Award