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Gin-ius Results

Chef & Brewer

103 pieces of earned coverage

1 Award

THE CHALLENGE

To give consumers new reasons to visit their local Chef & Brewer through a targeted consumer campaign.

THE IDEA

Recent years had seen a huge increase in the popularity of gin among British pub-goers, but Chef & Brewer was simply not known for its gin offering. To change all that, we announced a search for the Chef & Brewer ‘gin-ius’ and ran an interactive quiz on Facebook which revealed whether the player was gin-spirational, needed to improve their gin-eral knowledge or go back to the classroom for a gin-ternship.

THE RESULTS

  • The campaign resulted in:
    • 103 pieces of earned coverage (312% above target)
    • 713 competition entries
    • 13,335 plays of the gin app
  • This led to 15,707 unique visits to the Chef & Brewer website
  • Crucially, throughout the campaign period and in the following weeks, Chef & Brewer saw a 59% increase in sales of gin

59%increase in sales of gin

Awards

PRCA Dare Consumer Relations Award

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