Our Work

Destination Telford

Telford International Centre

808k impressions on social

309% increase in clicks

The Challenge

To position Telford as a leading business event destination, with the Telford International Centre at the heart of the town.

Our focus needed to be on raising the profile of the destination and persuading the organisers of high-quality events to come and do business in Telford.

The Idea

We knew consistency was key to raising Telford’s profile, so we devised a nine-month plan – blending PR, organic social and paid social tactics – that would present the town as the excellent event destination it is.

Working with the brand team, we developed a series of stories to put Telford on the events map, including:

  • Launching its first financial year report
  • Exploring one-of-a-kind events being hosted in Telford
  • Establishing managing director Alison Griffin as Telford’s champion in the media


Our regional PR focused on the positive impact Telford International Centre has on the local economy, while trade PR showcased the array of high-quality events taking place in the region.

Organic Social – LinkedIn

To raise awareness of the fantastic work taking place in Telford across the industry, we created organic content that team members and clients would find engaging. This included sharing PR coverage, news of upcoming events, and tips from the team.

Paid Social

Finally, we devised a six-month paid social campaign which would show both its competitors and prospective clients the benefits of hosting events in Telford.

The Results

The integrated campaign exceeded expectations, delivering:

  • 39 pieces of coverage (20 regional, 19 trade)
  • 808k impressions on paid social (vs KPI of 400k)
  • 0.58% CTR (vs KPI of 0.4%)

Notably, our organic content for LinkedIn drove significant increases for Telford International Centre’s page performance:

  • 129.5% increase in impressions
  • 153% increase in reactions
  • 55% increase in engagement rate
  • 309% increase in clicks
  • 18.2% increase in follower growth (a higher rate than all five of its key competitors in the same period)

39pieces of coverage