Arden Fine Foods: Give Your Mug Some Love

The Challenge

To drive listings for biscuit-mug-huggers, by Arden Fine Foods, from café, garden centre and tea shop owners.

 

The Idea

We proposed that we position mug-huggers as created for the Instagram generation. Picture-perfect, mug-huggers were designed to be snapped and shared. Using National Tea Day as the hook, we secured 10 influencers to endorse mug-huggers in their own inimitable style, proving the product’s potential to a tough trade audience.

 

The Results

  • Ten influencers gave us a combined reach on Instagram of over 340,000
  • Endorsements came from the likes of @APieceofCake82 (136k followers) @LondonCoffeeShops (104k) and @LapinBlu (35k)
  • Between them, our influencers garnered over 5,000 likes, 250 comments and 7,500 video views