From A to Sea
97 pieces of coverage
10 national hits
To launch Adventure Cove – a nautical-themed zone at Drayton Manor Park. Featuring fun add-ons to some of the park’s most-loved family favourites, the zone’s new rides and attractions include River Rapids, Wave Swinger and Tidal Towers.
The creation of Adventure Cove marked the first investment phase from new owners Looping to develop the park’s family-friendly offering over the coming years.
Within just weeks of launch, Adventure Cove saw:
- 97 pieces of coverage
- 10 national hits including The Sun and Good Morning Britain
- 63 publisher social shares
- 15 journalist reviews arranged (with more to follow).
Crucially, the buzz around the new area helped to deliver Drayton Manor Park’s best summer season on record.