Elf Yourself a Very Merry Christmas
To devise a low cost, organic social media mechanic to drive engagement with Dunelm in the critical Christmas trading period.
- With absolutely no media spend, we reached a staggering 146,749 people on social
- In the 30 minutes the video aired, 8,410 people engaged with us – guessing the name of the film and commenting on the creative
- This gave us an exceptional organic engagement rate of over 6%, with an overwhelmingly positive sentiment
- The top audience was also a perfect match for the Dunelm consumer, women aged 35-44