Endsleigh: Independent But Insecure?

The Challenge

To generate brand awareness amongst independent schools – a market dominated by established competitors.

 

The Idea

With cyber-crime increasingly making headline news, we proposed that we identify the growing number of cyber-security risks face by independent schools, and the large number of schools potentially exposed by not having any cyber-insurance cover in place at all.

The findings would form the basis of a white paper, with expert analysis from leading figures across the education, cyber-security and legal sectors.

 

The Results

  • Our subsequent report identified that:
    • 61% of independent schools in the UK have experienced a cyber-attack within the last five years
    • Fewer than 40% of those surveyed considered themselves a target for cyber-criminals (with just 1% admitting to feeling ‘highly vulnerable’)
    • Just 38% of schools monitor their cyber-security policy at least once a month
  • All told the campaign delivered nine cuttings, with visibility in all key independent education media – including a double page spread in the Bursar’s Review, the primary title for the campaign’s target market