To create widespread awareness of Greene King’s new pale ale, Ice Breaker – available at more than 180 Greene King pubs right across London.
More specifically, we were asked to provide sampling opportunities for the general public – and encourage repeat footfall into pubs.
- Our quirky video of the Alebnb created cut-through with national and viral media alike, with our content covered by a range of top titles including The Sun, Daily Star, Tyla and Daily Mirror
- All told, the story was picked up by 42 titles including 15 national, 10 regional and 15 trade
- The coverage delivered all the key messages too – ‘Greene King launches new pale ale, Ice Breaker’ was mentioned in 96% of coverage, and ‘available in more than 180 Greene King pubs’ mentioned in 67% of coverage