NBG Conference & Exhibition 2022
National Buying Group
141 new followers
To generate awareness and interest surrounding NBG’s annual conference across LinkedIn.
Specifically, we were tasked with awareness building prior to the conference, before increasing engagement and interaction with key partners and suppliers during the three-day event.
We built anticipation by whetting the audience’s appetite with teaser posts and weekly countdowns, as well as introducing the #NBGConference22 hashtag.
To ensure we hit every opportunity during the conference, we identified key moments to capture and planned a detailed posting schedule.
From a charity football match, to sharing keynote speaker insights, we led with people-focused imagery to convey the vibrant, energetic atmosphere.
We used in-the-moment video content to drive up engagement, featuring highlights including the evening awards and live performances. Finally, to extend the social content’s life, we filmed interviews on topics ranging from how NBG helps new partners to business plans for the year ahead, allowing us to drip-feed snippets of fresh material over subsequent weeks.
During the conference, our carefully planned activity delivered:
- 82.1k impressions
- 141 new followers
- 2,235 page views
- 2,330 engagements
Using the #NBGConference22 hashtag, we also saw:
- 68.7k people reached
- 145 interactions
- 51 individual mentions