Print To Prove It
1,211 photographer requests
1,042 Video Views
To encourage professional photographers to see the benefit of printing using professional paper.
Specifically, we were tasked with raising awareness of Fujifilm’s photo paper, including its gloss and lustre finishes, and introducing photographers to a local Fujifilm professional lab.
In the first six months, the campaign achieved:
- 1,211 photographer requests for the Print to Prove it offer
- 1,591 landing page visits (a 202% increase compared to the six-months prior to launch)
- 1,042 video views
- 8 pieces of trade coverage, including coverage across all tier one titles
- 100% backlink rate across the coverage, with a DA average of 69
- Print To Prove It also went on to win Campaign of the Year at the BPI News Awards 2022