Uptime On The Line?
Aggreko
134 pieces of coverage
76% share of voice
The Challenge
To build on Aggreko’s European data centre market presence, by creating a campaign that would differentiate the brand’s support for distinct stages of the data centre lifecycle, namely construction and operations.
The Idea
We created Uptime on the Line?, a campaign that would address specific audience pain points and provide solutions-based content.
Our media relations targeted top tier titles and delivered newsworthy angles to support the launch of our hero content: two reports aimed at professionals involved in the construction and operation of data centres.
We used creative ways to represent complex data, and started unexpected conversations by finding new perspectives to capture the interest of both the sector’s media and the target audiences.
To support our PR activities, we delivered a social media campaign focused on using LinkedIn to guide interested contacts from awareness to conversion.
The Results
The integrated campaign delivered:
- 134 pieces of coverage (KPI 120)
- 65% tier one media (KPI 60%)
- 76% share of voice across selected tier one data centre media for the campaign period
- Coverage across 20 countries (KPI seven target countries)
- 33% increase in reactions vs typical profile content
- 79% view rate of video ads
65%tier one coverage