- B2C
- Food and Drink
- Link Building
The Fry Family Foods
BVQ
We staged the largest ever vegan BVQ, generating widespread media coverage and delivering backlinks from high-domain authority websites
Link building is, as the name suggests, the process of getting other websites to link back to yours. It’s a vital part of the SEO armoury, because the quality and volume of these links are a signal to Google that your website is a quality resource.
As a result, sites with more backlinks, especially from websites with a high domain authority (DA), tend to perform better on the search engine results pages (SERPS) than those with fewer sites linking to theirs.
At WPR, we have a proven track record in delivering backlinks from sites with a high DA (40 or more) – from the likes of BBC, MailOnline, Buzzfeed, UNILAD, LADbible, to name but a few.
The digital PR case studies below detail some of our most recent link building work for clients including Sekonda, Oxfam, Greene King, Endsleigh, Baxi, Beaverbrooks and Robert Welch.
The Fry Family Foods
We staged the largest ever vegan BVQ, generating widespread media coverage and delivering backlinks from high-domain authority websites
Endsleigh
We identified the most dangerous day to drive, securing six national media hits, with a 70% backlink rate
Robert Welch
We identified the ‘Age You Upgrade’, delivering ten national news hits, a 55% backlink rate and a debate on The Jonathan Ross Show
Oxfam
We generated coverage for ‘Sourced by Oxfam’ on This Morning alongside 20 other tier one media hits, with 75% of online coverage including a clickable backlink
Endsleigh Insurance
We delivered 168 press hits for ‘Riskiest Places to Travel’, positioning Endsleigh as the go-to travel insurance provider for the core millennial market
Beaverbrooks
We secured coverage on Sky News, Metro, Grazia, mirror.co.uk, express.co.uk and OK! – raising awareness of Beaverbrooks’ diamond range among a millennial audience