Reading Room

In WPR’s 27 years, we’ve pitched well over 1,000 times. What constantly surprises us, is not the questions we’re often asked, but the ones we almost never are.

Five years ago, ask anyone what kind of person spends their time on LinkedIn, and they’d have said “recruiters”. But its time to wrestle LinkedIn off the HR department and into the marketing toolbox.

Landing a piece of coverage online and hoping a consumer will stumble across it is no longer enough; a social share by the title extends the reach of your content and guarantees high-level visibility. So how do you make the most of this growing trend?

If Facebook Live isn’t part of your social strategy, it really should be. Here are 12 ways to make it a winning part of your marketing comms.

From a fearless girl taming a raging bull, to creating a national holiday, here are the campaigns that have got us talking.

From Amazon to Netflix, join us as we take a look at four of the best adverts from Superbowl LII. There’s even a surprise entry!

We delivered £3.60 in sales for every £1 spent on PR, through a search for the UK’s first Chief Adventure Officer.

About this time last year, eMarketer reported that 84% of marketers were planning to run some sort of influencer campaign over the next twelve months. They weren’t far wrong…

Are you producing generic content that hasn’t made an impact with your key audiences? Learn how to spot ‘hot-button’ topics and create compelling content.

Read about how we helped Spirax Sarco launch a new product in a niche market, gaining 25 high-quality sales leads, with a ROI of more than 50:1.

Too much focus on delivery can mean insufficient time spent on creating quality content to engage an audience. Try working backwards, starting from customers’ pain points and creating content to relieve that pain.