More Merry for Your Money
1.5M Social Impressions
To help drive business throughout Christmas for Hungry Horse – a key trading period for the brand.
More specifically, we were tasked with devising and delivering a campaign that would encourage repeat visits, attract a new audience and re-engage with lapsed guests. Whatever activity we proposed also had to build on the “More for Your Money” messaging, which the brand had launched in summer 2018.
- Briefed to secure 576,700 impressions across social, we delivered 1,523,938 – 164% above target
- Challenged to reach 123 people for every £1 spent on media, we hit 131 – 7% above the KPI
- Asked to deliver 18,000 clicks to site, 10,000 of which needed to be unique, we achieved 25,017, nearly 15,000 of them unique – 48% above target
- As a direct result of all of the above, Christmas bookings at Hungry Horse came in at 150% above target
CIPR Midlands PRide Awards
Gold Best Use of Digital
Gold Best Use of Social Media